Better Together! What We Saw At Convention This Week

Did you know that Village Home Stores was part of a member-owned buying group with 17 BILLION DOLLAR buying power? Being a member of this buying group gives our small, independent businesses buying power to compete with the “Box” stores. They also provide access to training opportunities and resources to offer our customers the best web and in-store experience that we know a “Box” store could never come near. It was great to see so many BrandSource stores represented at convention this week in Dallas, TX!

This year marks the 50th anniversary of AVB/BrandSource since it began as an idea on a fishing boat in southern California (it’s a great story). It has grown and grown over the years and Village Home Stores is proud to be included in a buying group that treats each other like family and gives our small business a chance to compete with (and buy like) the “Big Box” stores. We can do this while remaining an independent business with a focus on our customers. This week members of our team received in-depth product training from our Whirlpool, Maytag, and KitchenAid brands. We attended amazing sales and business training sessions and there was also an EXPO floor packed with exciting new product to see and experience. Here is a peek at some of what we saw on the show floor.

The Whirlpool Corp. booth at the BrandSource Convention in Dallas, TX August of 2019.
The Whirlpool Corp. booth at the BrandSource Convention in Dallas, TX August of 2019.

Could your kitchen use a little punch up of color? Can we please help you with that!?! KitchenAid is launching a whole new lineup of curated colors for their commercial cooking appliances. Passion Red, Misty Blue, Stainless Steel, Ink Blue, Milkshake, Scorched Orange, Yellow Pepper, Imperal Black, and even (drum roll please)… Avocado Cream!

Cook colorfully with this curated palette of colors for KitchenAid’s commercial style ranges.

Yes you read that right, Avocado appliances are back… sort of. This new spin on the groovy color is a more pastel and muted version complimentary of a more sea-foam green. Avocado Cream makes a great statement color! Really all of these curated options would make a fun impact in any kitchen design.

Meet Avocado Cream, one of the curated colors for KitchenAid's commercial style ranges.
Meet Avocado Cream, one of the curated colors for KitchenAid’s commercial style ranges.

If you weren’t aware of the changes with our brands over the past handful of years, the Whirlpool Corporation now includes our Maytag, Whirlpool, KitchenAid, and Amana brands. With 9 manufacturing facilities in the U.S. the Whirlpool Corp. provides more U.S. jobs than all other appliances brands combined. They are the #1 selling appliance brand in the U.S.A. and continue to build innovative and reliable products for our customers.

Cook colorfully with this curated palette of colors for KitchenAid's commercial style ranges. Shown in Yellow Pepper and Passion Red.
Cook colorfully with this curated palette of colors for KitchenAid’s commercial style ranges. Shown in Yellow Pepper and Passion Red.

Speaking of fun colors and finishes, have you stopped in our showroom yet to see and feel the new Cast Iron finish from Maytag? It is a durable, textured black finish that really has the look and feel of cast iron. This new finish comes in a number of models available including a new 400 CFM microwave hood with a crisp element. Your nacho time and pizza time are about to level up friends! Crisp, brown, and keep items warm with this model.

Maytag’s new Cast Iron Black finish is a strong, durable, black textured appliance finish.

Our favorite new feature in the Cast Iron finish side-by-side is the soft freeze bin. This compartment keeps your ice cream 2-3 degrees warmer that the rest of the freezer. No more waiting for your ice cream to soften, or over-softening it in the microwave.

The soft freeze bin in this new Maytag side-by-side refrigerator allows you to keep your ice cream 2-3 degrees warmer than the rest of the freezer space.
The soft freeze bin in this new Maytag side-by-side refrigerator allows you to keep your ice cream 2-3 degrees warmer than the rest of the freezer space.

We have sang the praises for the new KitchenAid Smart Oven plus Powered Attachments before on the blog and of course they had one hooked up and rocking the KitchenAid booth! If you are curious about this innovative new cooking system then be sure to catch this week’s new episode of the Village Home Show. We will take an in-depth look at this product and each of the attachments. Watch Sunday mornings at 10am on WQAD News 8 ABC Quad Cities.

KitchenAid's Smart Oven Plus wall oven grill with chorizo burgers being prepared.
KitchenAid’s Smart Oven Plus with powered attachments. Shown is the wall oven grill with chorizo burgers being prepared.

There are pre-programed recipes set to help you explore the attachments and get used to the recipe guides. You can even monitor and control the oven from your smartphone or tablet. This connected appliance from KitchenAid will continue to be updated from within your app as more recipes become available.

KitchenAid's Smart Oven Plus with recipe guide walks you through step by step.
KitchenAid’s Smart Oven Plus with recipe guide walks you through step by step.

If you find yourself needing small space appliances, be sure to contact Village. We have access to stylish options including a combination washer/dryer, compact ranges and dishwashers, and a new counter-depth refrigerator that can fit within a 24″ width!

Have a need for a small space appliance? Ask our expert team about the latest models available from Whirlpool.
Have a need for a small space appliance? Ask our expert team about the latest models available from Whirlpool.

We want to thank AVB / BrandSource for hosting such a wonderful convention and congratulate them again for 50 years of success! It was so great to see familiar friends from other stores and meet more new ones in Dallas. Thank you to all of our customers who continue to support small and independent business. Because you value great products and services, your support of our store goes to help all of the families represented in the Village Home Stores staff.

Oh yeah, that work hard/play hard thing? You know we managed to have a little bit of fun between classes, training, meetings, and the EXPO floor. Since we were in Dallas, we had to hit up some pit BBQ on our way to catch our flight. We even threw some axes so we can practice “chopping” prices for our upcoming sales. #WeMakeAVillage , and every village needs some expert lumberjacks after all.

Have any questions about Village Home Stores or our variety of product categories? Or have a questions about something you have seen here on the blog?Just reach out to us we would love to help answer your questions. You can contact our team at (309) 944-1344 M-F from 9am-5pm and Saturdays from 9am-noon. You may also complete this short online form and a member of our staff will be in touch. We can’t wait to hear what you are working on in your home!