Product Profile: Excelsior HE Laundry Detergent

Best-selling products don’t just get selected by our sales team, customers decide what they are. What you recommend to your close friends and family is out of our hands and typically those conversations happen outside of our store. One of our favorite phrases to hear from a new customer is “A friend of mine told me about your…” This could be in reference to a service like our remodel project management process or many times, it is a product. There is no better example of a buzz-worthy product than our HE detergent program at Village Home Stores. We have been selling Excelsior HE laundry detergent for nearly ten years. Because we also stock refills of this laundry soap, we get to see our laundry customers when they need more. You would be surprised how often we have someone stop in for a refill only to run into a friend in the store and ask “Do you use this stuff? It lasts forever!” There is no better endorsement than that!

My first box lasted 14 months!

-Heather Seei, Village Home Stores customer

Excelsior is 6x concentrated. That single box shown above holds 5L of detergent which translates to 333 loads! No that is not a typo, we mean three hundred and thirty three loads. It may sound cheesy to say the stuff sells itself but it’s a no-brainer! If you like saving money, protecting your investment in your machine, and hate carrying home a bottle of detergent every other week then this product is for you! Starter boxes are available and come with a bladder full of detergent, a box that can turn into a dispenser, a cup to help you measure liquid for your load, and a free enzyme-powered stain spray for pre-treating tough stains. When you purchase a new washing machine from Village Home Stores you can take $10 off your first box! Once you have that box and are ready for a refill, just come in and purchase a refill bladder and save yourself $10 again!

6 times concentrated HE Excelsior liquid laundry detergent available in starter packs and refills at Village Home Stores.
6 times concentrated HE Excelsior liquid laundry detergent available in starter packs and refills at Village Home Stores.

Does your washer kind of stink? Did you now that using the wrong laundry detergent (or too much of the right ones) can sometimes create odor? When we ask customers to show us how much detergent they use for a full load we find they are waaaaaaaay off! Where do you think that extra detergent goes? HE machines operate using less water and energy and are meant to use and cycle through recommended amounts of HE detergents. Anything more than the recommended amount may not clear out after a cycle and end up someplace inside of your machine. We know this because we also have an award-winning Appliance Service team at Village and they have seen the insides of many washing machines.

How Much HE Detergent Do You Use?

Excelsior HE liquid laundry detergent per load: 1 Tbsp. for HE machines, 2 Tbsp. for non-HE machines. Available at Village Home Stores.
Excelsior HE liquid laundry detergent per load: 1 Tbsp. for HE machines, 2 Tbsp. for non-HE machines. Available at Village Home Stores.

For a full load of laundry in an HE washing machine, you only need to load 1 Tbsp. of Excelsior detergent! Yes one! But does just a Tablespoon for a full load clean my clothes? You bet! There is a lot of power in this concentrated soap plus there is a bleach-free whitener and brighter built into it. Excelsior is an eco-conscious product as well! It is biodegradable and phosphate free! If you are purchasing expensive sensitive skin detergents, you are still purchasing fillers and added chemicals you don’t need. Consider a cleaner, safer option. You don’t have to have an HE machine to use Excelsior! If you are looking to save money on detergent and run a more cleaner product through your existing machine that isn’t an HE model, you can still use this detergent. Just instead add 2 Tbsp. per load.

Save money and keep your HE washing machine smelling and performing its best with Excelsior detergent. Available in starter packs and refills at Village Home Stores.
Save money and keep your HE washing machine smelling and performing its best with Excelsior detergent. Available in starter packs and refills at Village Home Stores.

We told you our customers endorse this product but another opinion you may value is that of our technicians. Remember how we mentioned they have seen the insides of many area washing machines. They also have smelled them. Yuck! The funny thing is, when I texted our service techs to send me a quote about why they recommend the product, they sent me back almost the exact same text. They each mentioned build up is what can make a service call for them pretty stinky and murky.

I recommend Excelsior because there are not all the additives that store-bought soaps have. All those additives plus the soil from your wash cycle build up inside your washer and cause odor.

-Jeff Gerber: Village Service Technician of 17+ Years

Now is the part of this blog post where we should warn you the next images are pretty nasty. Like…. very nasty. One of our technicians offered to send me some photos he had snapped recently at a call. He keeps this photos on hand to show customers what he means by build up. Two was enough to see and I had to beg him to stop sending anymore! So if you have a weak stomach please just scroll past this next image… or pretend it is brownie batter and this is just a fun recipe blog post!

A (gross) peek inside of some machines that have build-up from pod laundry detergents. Village Home Stores service department recommends instead HE Excelsior Detergent for your washer.
Actual photos from one of our service technicians give a (gross) peek inside of some machines that have build-up from pod laundry detergents.

Yeah… we wish that was brownie batter! It’s build-up from excess detergent. Let’s just say you should be thankful you can’t smell your phone or desktop screen right now and get the full effect. It must be noted also that these are not in areas that you can access to clean yourself. These photos were snapped during a service call when one of our techs had the unit opened up for repair. So if you have a service call from Jeff or David and they happen to make small talk about if you use our detergent or not, know that they are just curious what the inside of your machine might look (and smell like). Washing machines are an investment that you hope will last you a long time. Because Excelsior HE detergent has no added fillers, it is the cleanest detergent you can be running through your machine. That is why we don’t just call this a best-selling product but instead we list it on our website as a Servicer Recommended Product!

The best way to keep your HE washer smelling and performing its best? Village Home Stores service technicians recommend our 6x concentrated HE Excelsior Detergent.
The best way to keep your HE washer smelling and performing its best? Village Home Stores service technicians recommend our 6x concentrated HE Excelsior Detergent.

Yeah But With No Additives… Does it Clean?

Because our team and Excelsior HE detergent believe this is the cleanest detergent out there, they even offer a “No Stinky Washing Machine” guarantee! If you purchase a new washer and only run Excelsior through it they ensure you will never have smelly odors! Just use the Excelsior HE app to register. Once you register you can also qualify for their 30 day Love it/Adore it guarantee! You know what is also pretty amazing? The enzyme stain spray that comes in your starter box. This stuff is great for grass stains, mud, blood, and more! Excelsior Stain Remover spray works with enzymes to removes stains in the wash. Apply two sprays directly to stain, wait 5 minutes then wash as usual.

Excelsior Stain Remover spray works with enzymes to removes stains in wash. Available at Village Home Stores.
Excelsior Stain Remover spray works with enzymes to removes stains in wash. Apply two sprays directly to stain, wait 5 minutes then wash as usual.

Pre-Load up to 120 Loads With Load & Go!

If you love the idea of not having to rememeber to buy detergent for many months you are going to love a new feature on some of our Whirlpool and Maytag laundry machines. Truly “set it and forget it” by selecting one of the many new HE washing machines that include the Load&Go system. These cartridges can be pre-loaded with your detergent and your machine pulls exactly the right amount of soap at the perfect time in the cycle. You simply load the detergent and select the concentration level. NOTE: most HE detergents are just 2x concentrated, Excelsior should be set at 6x.

With the Load & Go system on select washers you can load up to 120 loads of our 6x concentrated Excelsior detergent. -villagehomestores.com
With the Load & Go system on select washers you can load up to 120 loads of our 6x concentrated Excelsior detergent.

We have many examples of this Load&Go system on the showroom floor we can show you. The team at Village Home Stores sells a wide variety of products. We are happy to stock items like refrigerator water filters, select light bulbs, cleaning products, and more. Partnering with Excelsior detergents allows us to be a local small business source for this great product. We are able to offer it at a very incredible price as a way of thanking our customers for supporting our store and our staff. Have a question about this soap? Call us at 309 944 1344 or stop in Mon-Fri from 9am-5pm or Saturdays from 9am-noon at 105 S State Geneseo, IL.

Who is Village Home Stores?

Hello there! We hope that you have found this post because you a curious about Village Home Stores and want to know more about us. Village Home Stores is a small business located in a small town with a BIG mission to be your regional home store experts. That is why we have so many categories of products all under one roof for you to shop at 105 S State Street in historic downtown Geneseo, IL. We offer appliance sales and service, cabinetry and countertops, lighting, flooring, wall tile, and custom window treatments for remodel and new home customers. Having our store located in a strong, growing small town community allows us to provide our clients with over 10,000 sq. ft. of showroom as a destination. We service a large radius surrounding Geneseo including the entire extended Quad Cities region. Located in Downtown Geneseo, IL Village Home Stores is proud to be a small business rooted in a strong, growing community like Geneseo. | villagehomestores.com

Since our founding in 1984, Village Home Stores consistently strives to improve the customer experience while offering quality products at a reasonable price.  We offer a one-stop-shop approach and can build an expert team for your project no matter the scale or budget. Curious about what you can expect when shopping at or working with Village Home Stores? Press play below to meet our owners and learn more about who we are.

We want to thank BrandSource for providing us with such a great way to tell our story! They created this video for us in August of 2018 when we were named the 2018 BrandSource Dealer of the Year at the National Convention & Expo in Las Vegas, Nevada. Our co-owners Rob Ries and Jim Ries were on hand to receive the honor at the awards ceremony. The BrandSource Dealer of the Year award is presented annually to a member who has shown continued support of BrandSource and its direct suppliers.

Co-owners of Village Home Stores, Rob Ries and Jim Ries were on hand to receive the honor of being named a 2018 BrandSource Dealer of the Year. | villagehomestores.com
Co-owners of Village Home Stores, Jim Ries (centered left) and Rob Ries (centered right) were named a 2018 Dealer of the Year at the BrandSource National Conference held in August. Photo provided by AVBmarketing.

If you are familiar with our weekly TV show, or this store blog, then you know we love telling stories about the projects we have completed for our customers. It is a bit awkward sharing our own story, but we think it is important for us to get information out there about our store so that we can help as many people as possible with the expert team and services we have assembled over the years.Village Home Stores an award-winning expert appliance service and repair team servicing all of Henry, Rock Island, Scott, Mercer, and Whiteside counties. 309 944 1344 | villagehomestores.com

Our growing staff currently has 35 employees. This includes designers, inside and outside salespeople, project managers and estimators, service technicians, delivery and installation technicians and more. Our appliance showroom has a full staff of expert appliance service technicians and can service all major appliance brands including ones we don’t sell. We don’t just end the conversation once we get your purchase. It is important to us that we do not sub contract out our product deliveries because we want to be your expert team from start to finish. Village Home Stores 105 S State in downtown Geneseo, IL 309 944 1344 | villagehomestores.com

By choosing to support our small business, you are supporting our 35 employees so thank you! That support is why we are not only still here, but growing! Every department we have added to the store is by the request of our customers who hoped to get the same experience they have come to expect from Village. Therefore, we believe our customers deserve an award-winning experience in an award-winning showroom. In 2018 Village Home Stores was named a Showroom of the Year by Lighting and Decor Magazine and named a 2018 BrandSource Dealer of the Year. | villagehomestores.com

We want to make your building or remodeling process as easy and enjoyable as possible. We know for many of our customers, we are a destination. Our goal is to exceed your expectations and be worth your trip. We value your time and hope that you will find our showroom setup and process a way to save you time and money. Another way of thanking you for your business is by assuring you that we are doing all that we can to provide you with the fairest prices possible for the quality products and services we are providing you. That is why we offer a Local Low Price Guarantee.Village Home Stores is home of the local low price guarantee. If you can locally find a better deal on the same product and services we will match it. | villagehomestores.com

Our customers find that our everyday low prices are comparable to all of our competitors plus they receive a great customer experience when working with our staff. We buy from a very large buying group to allow us to offer quality products at the same prices as larger stores. If we find that someone has offered you a better price for the same products and services, we will match that local price.

“After so many years in business, many of our customers have come back to buy from us again because they know they are going to be taken care of, ” says Rob Ries, co-owner of Village Home Stores.

The goal of our staff is to stay expertly trained and to listen to your needs and best match your needs to the right products for you and your budget.  Plus you get the personal one-on-one treatment your investment deserves. You can rely on us to match you with the right product and help you learn the features that best suit your lifestyle.
Village Home Stores is your expert source for Whirlpool, Maytag, KitchenAid, Amana, Sharp, and Viking purchases and repairs. | villagehomestores.com

We curate a team of experts for your project based on your needs. That team, all under one roof, can openly communicate about your project to keep you on track and on budget. Having multiple department experts aware of your overall project vision and goal allows them to work for you to confirm details on your selections. That gives our customers a piece of mind that their overall finished project is always the team’s vision.
Village Home Stores is your expert source for appliance purchases and repairs. | villagehomestores.com

Winning the title of Dealer of the Year comes just behind a handful of other 2018 awards that we would have never dreamed of receiving! The bottom line is, Village Home Stores would be no place without the years of support our customers have shown us. Support in the form of trusting us to help make their homes more functional and beautiful. Inviting us into your home is a big deal! We don’t take that for granted. Thank you for your continued support and we hope if you haven’t yet worked with us, you will give us the opportunity to meet you and gain that trust. From DIY cash and carry customers, to complete start to finish remodels, we want to help.Village Home Stores, servicing the extended Quad Cities Region. In 2018 Village was a winner of the QCBR Business of the Year, Lighting and Decor Magazine's Showroom of the Year, and multiple Houzz awards.

We want to be your one stop shop and we can’t wait to hear what you are working on! We offer appliance sales and service, cabinetry and countertops, lighting, flooring, wall tile, and custom window treatments for both remodel and new home customers. If you have questions about any of these categories of product, just click on them in this paragraph and you will hop right over to our website. Want to start the conversation about your own project and not sure where to begin? We have a process for your project no matter how much help or product you need. Every first step to our process begins at the same place, just reach out to us. Contact us for an appointment by calling our phone number at 309 944 1344 or by completing this short online form

 

1 Day Makeover: A New Look With No Mess

Remodeling your kitchen does not happen in a single day. Most of our full Project Management remodels can take 2 months or more and that is keeping a very tight and orchestrated schedule for all of the subcontractors. If you are wanting a whole new look without all of that mess consider what gets used the most in your kitchen, the appliances. Take a look at the Before photo of this beautiful oak kitchen taken in 2008.

replacing appliancesThe Bisque appliances look right at home and this space looks magazine ready! Unfortunately beginning about 2 years ago, the appliance industry began to discontinue production of new models in the Bisque finish. This has been difficult in our region as many of our customers love and continue to ask for the Bisque finish. Instead of transitioning into a new finish over time, these homeowners replaced their old appliances with a complete Stainless Steel package from KitchenAid and took advantage of a great package rebate while doing so.

stainless with oakLook how just one single element of room can update a kitchen completely.  Many customers are concerned about the look of Stainless Steel in a traditional kitchen. This is a great example of how Stainless can look right at home even when mixed with Oil-Rubbed Bronze hardware and fixtures. Take another look at how much the refrigerator stands out to you in the Before photo. Doesn’t the Stainless seem to blend into the overall space more? stainless with oak

Here is a brief tour of some of the great new features these homeowners can now take advantage of:

kitchen aid refrigeratorThe refrigerator is the largest appliance in your kitchen so it will show the most of whatever finish you select. Currently the finishes available for home appliances are Black, White and Stainless. This french door counter-depth refrigerator has a tri-level freezer drawer. This means instead of piling frozen items all together in one large bin, you can file and organize items and maximize use of the entire freezer space. No more digging to reach the bottom of the freezer.

aqualift cleaningThis electric range includes an amazing cleaning technology called AquaLift™. In place of a self-clean cycle that would heat up to an extremely high heat and incinerate the mess inside, AquaLift™ enamel is applied to the entire oven cavity. Using water and a low-heat setting your messes can be wiped clean within 1 hour. The best news is this is an odor free way of cleaning your oven! Watch this video to see how it works or stop in to see one of these units yourself.   AquaLift™ is available on many of our gas and electric ranges.

 Above the range hangs a new KitchenAid microwave hood. This model has a soften/melt function which is the perfect power setting to soften ice cream or melt butter without using the full power you would to heat other items. This Microwave also has a total of 300 CFMs in the hood.

soften melt on microwave

dishwashers in quad citiesMany people ask about Microwave Hoods and if they can or can’t be vented out. All units can be installed to to either recirculate or vent out.

Does your dishwasher scrub? This one does! With the ProScrub® system from KitchenAid you don’t have to soak that lasagna pan overnight before washing it. Instead, let the 40 targeted jets power out the back to clean off seared or baked on messes. Simply load your pan to face jets and select the function before hitting start for your cycle.

If you are considering a full kitchen remodel within the next few years that is another great reason to replace your appliances now. Imagine investing in the full package of appliances for your dream kitchen now and not having to consider that cost in your upcoming project’s budget. Village Home Stores will be here and ready for you when you are ready to take on the full project. Meanwhile, see your kitchen transformed with just one delivery of new appliances. Don’t forget Village services what we sell. Our expert service techs are just a phonecall away and our sales staff are as well to answer any questions you may have about your new appliances. Contact us today to make an appointment and find the perfect kitchen appliance package for your home. (309) 944-1344.stainless_and_oak