Product Profile: Excelsior HE Laundry Detergent

Best-selling products don’t just get selected by our sales team, customers decide what they are. What you recommend to your close friends and family is out of our hands and typically those conversations happen outside of our store. One of our favorite phrases to hear from a new customer is “A friend of mine told me about your…” This could be in reference to a service like our remodel project management process or many times, it is a product. There is no better example of a buzz-worthy product than our HE detergent program at Village Home Stores. We have been selling Excelsior HE laundry detergent for nearly ten years. Because we also stock refills of this laundry soap, we get to see our laundry customers when they need more. You would be surprised how often we have someone stop in for a refill only to run into a friend in the store and ask “Do you use this stuff? It lasts forever!” There is no better endorsement than that!

My first box lasted 14 months!

-Heather Seei, Village Home Stores customer

Excelsior is 6x concentrated. That single box shown above holds 5L of detergent which translates to 333 loads! No that is not a typo, we mean three hundred and thirty three loads. It may sound cheesy to say the stuff sells itself but it’s a no-brainer! If you like saving money, protecting your investment in your machine, and hate carrying home a bottle of detergent every other week then this product is for you! Starter boxes are available and come with a bladder full of detergent, a box that can turn into a dispenser, a cup to help you measure liquid for your load, and a free enzyme-powered stain spray for pre-treating tough stains. When you purchase a new washing machine from Village Home Stores you can take $10 off your first box! Once you have that box and are ready for a refill, just come in and purchase a refill bladder and save yourself $10 again!

6 times concentrated HE Excelsior liquid laundry detergent available in starter packs and refills at Village Home Stores.
6 times concentrated HE Excelsior liquid laundry detergent available in starter packs and refills at Village Home Stores.

Does your washer kind of stink? Did you now that using the wrong laundry detergent (or too much of the right ones) can sometimes create odor? When we ask customers to show us how much detergent they use for a full load we find they are waaaaaaaay off! Where do you think that extra detergent goes? HE machines operate using less water and energy and are meant to use and cycle through recommended amounts of HE detergents. Anything more than the recommended amount may not clear out after a cycle and end up someplace inside of your machine. We know this because we also have an award-winning Appliance Service team at Village and they have seen the insides of many washing machines.

How Much HE Detergent Do You Use?

Excelsior HE liquid laundry detergent per load: 1 Tbsp. for HE machines, 2 Tbsp. for non-HE machines. Available at Village Home Stores.
Excelsior HE liquid laundry detergent per load: 1 Tbsp. for HE machines, 2 Tbsp. for non-HE machines. Available at Village Home Stores.

For a full load of laundry in an HE washing machine, you only need to load 1 Tbsp. of Excelsior detergent! Yes one! But does just a Tablespoon for a full load clean my clothes? You bet! There is a lot of power in this concentrated soap plus there is a bleach-free whitener and brighter built into it. Excelsior is an eco-conscious product as well! It is biodegradable and phosphate free! If you are purchasing expensive sensitive skin detergents, you are still purchasing fillers and added chemicals you don’t need. Consider a cleaner, safer option. You don’t have to have an HE machine to use Excelsior! If you are looking to save money on detergent and run a more cleaner product through your existing machine that isn’t an HE model, you can still use this detergent. Just instead add 2 Tbsp. per load.

Save money and keep your HE washing machine smelling and performing its best with Excelsior detergent. Available in starter packs and refills at Village Home Stores.
Save money and keep your HE washing machine smelling and performing its best with Excelsior detergent. Available in starter packs and refills at Village Home Stores.

We told you our customers endorse this product but another opinion you may value is that of our technicians. Remember how we mentioned they have seen the insides of many area washing machines. They also have smelled them. Yuck! The funny thing is, when I texted our service techs to send me a quote about why they recommend the product, they sent me back almost the exact same text. They each mentioned build up is what can make a service call for them pretty stinky and murky.

I recommend Excelsior because there are not all the additives that store-bought soaps have. All those additives plus the soil from your wash cycle build up inside your washer and cause odor.

-Jeff Gerber: Village Service Technician of 17+ Years

Now is the part of this blog post where we should warn you the next images are pretty nasty. Like…. very nasty. One of our technicians offered to send me some photos he had snapped recently at a call. He keeps this photos on hand to show customers what he means by build up. Two was enough to see and I had to beg him to stop sending anymore! So if you have a weak stomach please just scroll past this next image… or pretend it is brownie batter and this is just a fun recipe blog post!

A (gross) peek inside of some machines that have build-up from pod laundry detergents. Village Home Stores service department recommends instead HE Excelsior Detergent for your washer.
Actual photos from one of our service technicians give a (gross) peek inside of some machines that have build-up from pod laundry detergents.

Yeah… we wish that was brownie batter! It’s build-up from excess detergent. Let’s just say you should be thankful you can’t smell your phone or desktop screen right now and get the full effect. It must be noted also that these are not in areas that you can access to clean yourself. These photos were snapped during a service call when one of our techs had the unit opened up for repair. So if you have a service call from Jeff or David and they happen to make small talk about if you use our detergent or not, know that they are just curious what the inside of your machine might look (and smell like). Washing machines are an investment that you hope will last you a long time. Because Excelsior HE detergent has no added fillers, it is the cleanest detergent you can be running through your machine. That is why we don’t just call this a best-selling product but instead we list it on our website as a Servicer Recommended Product!

The best way to keep your HE washer smelling and performing its best? Village Home Stores service technicians recommend our 6x concentrated HE Excelsior Detergent.
The best way to keep your HE washer smelling and performing its best? Village Home Stores service technicians recommend our 6x concentrated HE Excelsior Detergent.

Yeah But With No Additives… Does it Clean?

Because our team and Excelsior HE detergent believe this is the cleanest detergent out there, they even offer a “No Stinky Washing Machine” guarantee! If you purchase a new washer and only run Excelsior through it they ensure you will never have smelly odors! Just use the Excelsior HE app to register. Once you register you can also qualify for their 30 day Love it/Adore it guarantee! You know what is also pretty amazing? The enzyme stain spray that comes in your starter box. This stuff is great for grass stains, mud, blood, and more! Excelsior Stain Remover spray works with enzymes to removes stains in the wash. Apply two sprays directly to stain, wait 5 minutes then wash as usual.

Excelsior Stain Remover spray works with enzymes to removes stains in wash. Available at Village Home Stores.
Excelsior Stain Remover spray works with enzymes to removes stains in wash. Apply two sprays directly to stain, wait 5 minutes then wash as usual.

Pre-Load up to 120 Loads With Load & Go!

If you love the idea of not having to rememeber to buy detergent for many months you are going to love a new feature on some of our Whirlpool and Maytag laundry machines. Truly “set it and forget it” by selecting one of the many new HE washing machines that include the Load&Go system. These cartridges can be pre-loaded with your detergent and your machine pulls exactly the right amount of soap at the perfect time in the cycle. You simply load the detergent and select the concentration level. NOTE: most HE detergents are just 2x concentrated, Excelsior should be set at 6x.

With the Load & Go system on select washers you can load up to 120 loads of our 6x concentrated Excelsior detergent. -villagehomestores.com
With the Load & Go system on select washers you can load up to 120 loads of our 6x concentrated Excelsior detergent.

We have many examples of this Load&Go system on the showroom floor we can show you. The team at Village Home Stores sells a wide variety of products. We are happy to stock items like refrigerator water filters, select light bulbs, cleaning products, and more. Partnering with Excelsior detergents allows us to be a local small business source for this great product. We are able to offer it at a very incredible price as a way of thanking our customers for supporting our store and our staff. Have a question about this soap? Call us at 309 944 1344 or stop in Mon-Fri from 9am-5pm or Saturdays from 9am-noon at 105 S State Geneseo, IL.

New Product News From Summit 2019

Village Home Stores shares what new and exciting things shown on the Better Together Summit Expo floor in Nashville TN. - VillageHomeStores.com

We just returned from a whirlwind of a weekend in Nashville, TN where we attended a summit held by our BrandSource buying group. Events like these are so valuable to our small business because we are able to connect and learn from other stores similar to Village. By making these connections, we can learn together and educate ourselves in ways to make YOUR Village experience even better! Village Home Stores is a BrandSource member so that we can offer our customers prices competitive with the big box stores paired with a customer experience that is the very best out there.

Village Home Stores is an AVB Brandsource member. This buying group gives us a competitive edge for pricing and opportunities to give our customers the best experience available. Better Together Summit in Nashville TN. | VillageHomeStores.com

Connecting with other stores and service offices and sharing our stories allows us to all be “Better Together” (which was actually the title of this year’s summit event). We spent our days learning about ways we can better this customer experience for you in store and online. We also spent many many hours training on the new product launches announced for our Whirlpool, Maytag, KitchenAid and Amana brands. We saw a LOT of exciting new things this weekend so we thought we would share a recap about these new and exciting products, some of which are already en route to the Village showroom. Here is a peek at what Tammy, Rob, and Elizabeth saw in Music City!

Village Home Stores shares exciting product news from the expo floor at the 2019 AVB Brandsource BetterTogetherSummit in Nashville TN | villagehomestores.com

A Smart Wall Oven You Can Grill In!

The new product launch that carried the most “buzz” around the show was KitchenAid’s new Smart Oven with Powered Attachments. Available in a single, double, and combination microwave / wall oven, this wall oven series has truly elevated the use for any home cook that loves the process and full experience of cooking at home. For the Village Home Stores customers who loves to cook , you are going to want to press play below to see some sneak peeks from the show floor…

Yes! That is in fact a grill attachment that can be used indoors! There are two other powered attachments that come with this smart oven, but we have to begin with the grill. A base with heating elements connects to the wall oven and atop that, the grill attachment “caps” the coils to create a grill surface. This patent-pending design minimizes smoke that can be created by flares when grease hits the coil. With the coils encased, this grill attachment makes the Midwest year-round grilling dream a reality!

The KitchenAid smart oven with powered attachments allow you to grill year round indoors! The grill coils are covered by the top plate so that grease will not drip down onto the coils to cause smoking. | villagehomestores.com

Smart Ovens come with three powered attachments: a grill, a steamer, and an element-heated baking stone. Of course we must add that of course the Smart Oven can be used as a standard bake oven and also includes convection features and assisted convection conversion. You can use this versatile wall oven with or without the powered attachments. Have you ever used a baking stone? The biggest issue is that you are supposed to preheat that stone reeeeeally far ahead of using it to get the best results. With the powered baking stone attachment resting right on top of the elements, you can skip that step all together! Get consistent, and crisp results on a stone that can fit up to a 14″ pizza.

KitchenAid's smart oven comes with 3 powered attachments for grilling, steaming, or baking stone use. | villagehomestores.com

The steam attachments are also incredible! Any serious home-chef knows that cooking with steam helps to infuse moisture and added flavor that can’t be matched! This powered attachment can fit enough sides and meat to feed a family of four all in one pan! You can even use this attachment to cook with the steam pan and no lid in the “steam assist” mode. The steamer is dishwasher-safe and can easily clean up with soap and water.

Steam attachment for the KitchenAid smart oven with powered attachment. Feed a family of four with only using one pan! | villagehomestores.com

This wall oven is like a home-chef’s Swiss army knife. It has so many features all packed into one location in a kitchen! Being able to prepare such a flavorful meal all in one pan for a last-minute small dinner party sounds like a dream! You can prepare the meat, vegetables, pasta, all in one pan! The pre-programmed recipes for the steam attachment all sound like a delicious way to learn how to use your new oven!

-Elizabeth Round, Village Team Member
KitchenAid's steam attachment for the smart oven is dishwasher safe and can be used with or without the lid. | villagehomestores.com

Imagine being able to grill indoors during the entire Winter season we have just endured! Seeing how the grill coils were wrapped with the top casing, now I understand how there was virtually no smoke involved while Chef Ann was making so many burgers in that wall oven!

-Tammy Clark, Village Team Member
KitchenAid's smart oven comes with 3 powered attachments for grilling, steaming, or baking stone use. | villagehomestores.com

Recipe Guidance and Connectivity:

We really wish this blog had a scratch-and-sniff feature so you could smell those incredible sirloin chorizo burgers Chef Ann was grilling up! Ann showed us as she was working how the recipe guide mode walks you through each step. She even got a notification on her phone as she was talking to us that it was time to flip the burgers over.

KitchenAid's smart oven with recipe guide. On-screen tutorials help users get comfortable with their new powered attachments. 3 recipes for each attachment available. | villagehomestores.com

That notification to flip the burgers is a great example of how connected smart home appliances can help keep your busy household on track to a great meal. Imagine having guests over while entertaining in your back patio and getting a notification on your Apple watch that the oven is preheated, or your meal timer is ending. The WiFi and app features rolling out with KitchenAid all are there to help give you the best experience AND results while cooking in your kitchen.

A New Look For Commercial Ranges!

We were also able to take a peek at the redesign of the commercial ranges from KitchenAid. These units now pair better with other KitchenAid items as a suite with handles and include great new options for accent colors (shown below in “Navy”)

KitchenAid Commercial Range redesign with connected WiFi features shown on the expo floor at the 2019 AVB Brandsource BetterTogetherSummit in Nashville TN | villagehomestores.com

I’m really excited to see this redesign for the commercial ranges. Now the handles can better match the rest of the kitchen suite and the connected features added are great! I would love the remote-enabled option to preheat and monitor my oven as I am leaving work headed home.

-Rob Ries, Co-Owner of Village Home Stores
Yummly app with Whirlpool Connected Appliances demo from the expo floor at the 2019 AVB Brandsource BetterTogetherSummit in Nashville TN | villagehomestores.com

Smart home tech is not just limited to our KitchenAid line of product. The first to introduce connected appliances was Whirlpool and they continue to add to their connected appliance features. Whirlpool has added even more connected models and the Yummly partnership has proven to be a very great integration. If you aren’t familiar with it, Yummly is an extremely popular recipe search engine that allows you to search for recipes online that fit within your own dietary restrictions and ingredient availability! Now you can take that found recipe one step further by sending the recipe directly to your smart appliances for instruction.

As you can see in the video above, Yummly users can even image-capture the physical items you have on hand and search recipes online. The Whirlpool and Yummly features have now been available for some time and they keep getting better and better!

Maytag’s New Cast Iron Finish!

Village co-owner Rob Ries checks out the new Maytag Cast Iron finish shown on the expo floor at the 2019 AVB Brandsource BetterTogetherSummit in Nashville TN

We had heard Maytag may be rolling out a new finish but didn’t realize we would have a chance to see it in person so soon! Seeing the new “Cast Iron” color was exciting! This finish is a more rugged, darker look than our Black Stainless products. Cast Iron is a matte black finish without the brushed look of a Black Stainless. This new finish, on the sturdy, dependable Maytag line is a great look! Speaking of sturdy and dependable, how about a Maytag dryer so large and strong dealers were climbing into it!

Maytag dryers so large and durable that dealers can CLIMB into them! Image Via AVB Brandsource Team.
Maytag dryers so large and durable that dealers can CLIMB into them! Image Via AVB Brandsource Team.

Laundry Features Fit For a King!

Now that’s a capacity and commercial-grade parts illustration we loved seeing in action! We were also glad to not have to climb in ourselves to get the point across to you. Large capacity with the best cleaning in the industry is a major need for many of our Village Home Stores laundry customers. How about a large-capacity agitator washer that can a fit king-sized comforter!? We saw it with our own eyes!

A Maytag large capacity top load washer with agitator that fits a king-sized comforter! | villagehomestores.com

Now of course we should mention that while this washer boasts a large capacity and great cleaning action… it is very large itself! Please work closely with your Village Home Stores appliance team to make sure you have the space to get this washer and dryer pair into your home and in place. There was great news from the Whirlpool laundry products including many changes to the front load lines. The Load & Go system of pre-loading detergent can now store up to 40 loads of laundry detergent. If you use our Excelsior HE product, that is more like 60-120 loads because our detergent is 6x concentrated. Our staff can help show you how to enter that info as you load your detergent and then you will be all set for many months without even refilling.

The new load-and-go system in the Whirlpool frontload laundry line allows you to pre-load even more loads of detergent to make laundry easier! | villagehomestores.com

We saw so much more than we can get to in this recap (and don’t worry we did manage to see a lot of great live music too while in Nashville). We look forward to featuring some of these new features in upcoming projects here on the blog. Of course you can shop our appliances online, anytime at villagehomestores.com but you may also stop by our showroom to see us in person. Thank you to BrandSource for the incredible business workshops and training this weekend. We are thrilled to partner with other businesses to offer the competitive prices and award-winning service experience they expect from Village Home Stores. We truly are better together.

Village Home Stores recaps the trip to the Better Together Summit 2019 in Nashville TN. - VillageHomeStores.com