Product Profile: Excelsior HE Laundry Detergent

Best-selling products don’t just get selected by our sales team, customers decide what they are. What you recommend to your close friends and family is out of our hands and typically those conversations happen outside of our store. One of our favorite phrases to hear from a new customer is “A friend of mine told me about your…” This could be in reference to a service like our remodel project management process or many times, it is a product. There is no better example of a buzz-worthy product than our HE detergent program at Village Home Stores. We have been selling Excelsior HE laundry detergent for nearly ten years. Because we also stock refills of this laundry soap, we get to see our laundry customers when they need more. You would be surprised how often we have someone stop in for a refill only to run into a friend in the store and ask “Do you use this stuff? It lasts forever!” There is no better endorsement than that!

My first box lasted 14 months!

-Heather Seei, Village Home Stores customer

Excelsior is 6x concentrated. That single box shown above holds 5L of detergent which translates to 333 loads! No that is not a typo, we mean three hundred and thirty three loads. It may sound cheesy to say the stuff sells itself but it’s a no-brainer! If you like saving money, protecting your investment in your machine, and hate carrying home a bottle of detergent every other week then this product is for you! Starter boxes are available and come with a bladder full of detergent, a box that can turn into a dispenser, a cup to help you measure liquid for your load, and a free enzyme-powered stain spray for pre-treating tough stains. When you purchase a new washing machine from Village Home Stores you can take $10 off your first box! Once you have that box and are ready for a refill, just come in and purchase a refill bladder and save yourself $10 again!

6 times concentrated HE Excelsior liquid laundry detergent available in starter packs and refills at Village Home Stores.
6 times concentrated HE Excelsior liquid laundry detergent available in starter packs and refills at Village Home Stores.

Does your washer kind of stink? Did you now that using the wrong laundry detergent (or too much of the right ones) can sometimes create odor? When we ask customers to show us how much detergent they use for a full load we find they are waaaaaaaay off! Where do you think that extra detergent goes? HE machines operate using less water and energy and are meant to use and cycle through recommended amounts of HE detergents. Anything more than the recommended amount may not clear out after a cycle and end up someplace inside of your machine. We know this because we also have an award-winning Appliance Service team at Village and they have seen the insides of many washing machines.

How Much HE Detergent Do You Use?

Excelsior HE liquid laundry detergent per load: 1 Tbsp. for HE machines, 2 Tbsp. for non-HE machines. Available at Village Home Stores.
Excelsior HE liquid laundry detergent per load: 1 Tbsp. for HE machines, 2 Tbsp. for non-HE machines. Available at Village Home Stores.

For a full load of laundry in an HE washing machine, you only need to load 1 Tbsp. of Excelsior detergent! Yes one! But does just a Tablespoon for a full load clean my clothes? You bet! There is a lot of power in this concentrated soap plus there is a bleach-free whitener and brighter built into it. Excelsior is an eco-conscious product as well! It is biodegradable and phosphate free! If you are purchasing expensive sensitive skin detergents, you are still purchasing fillers and added chemicals you don’t need. Consider a cleaner, safer option. You don’t have to have an HE machine to use Excelsior! If you are looking to save money on detergent and run a more cleaner product through your existing machine that isn’t an HE model, you can still use this detergent. Just instead add 2 Tbsp. per load.

Save money and keep your HE washing machine smelling and performing its best with Excelsior detergent. Available in starter packs and refills at Village Home Stores.
Save money and keep your HE washing machine smelling and performing its best with Excelsior detergent. Available in starter packs and refills at Village Home Stores.

We told you our customers endorse this product but another opinion you may value is that of our technicians. Remember how we mentioned they have seen the insides of many area washing machines. They also have smelled them. Yuck! The funny thing is, when I texted our service techs to send me a quote about why they recommend the product, they sent me back almost the exact same text. They each mentioned build up is what can make a service call for them pretty stinky and murky.

I recommend Excelsior because there are not all the additives that store-bought soaps have. All those additives plus the soil from your wash cycle build up inside your washer and cause odor.

-Jeff Gerber: Village Service Technician of 17+ Years

Now is the part of this blog post where we should warn you the next images are pretty nasty. Like…. very nasty. One of our technicians offered to send me some photos he had snapped recently at a call. He keeps this photos on hand to show customers what he means by build up. Two was enough to see and I had to beg him to stop sending anymore! So if you have a weak stomach please just scroll past this next image… or pretend it is brownie batter and this is just a fun recipe blog post!

A (gross) peek inside of some machines that have build-up from pod laundry detergents. Village Home Stores service department recommends instead HE Excelsior Detergent for your washer.
Actual photos from one of our service technicians give a (gross) peek inside of some machines that have build-up from pod laundry detergents.

Yeah… we wish that was brownie batter! It’s build-up from excess detergent. Let’s just say you should be thankful you can’t smell your phone or desktop screen right now and get the full effect. It must be noted also that these are not in areas that you can access to clean yourself. These photos were snapped during a service call when one of our techs had the unit opened up for repair. So if you have a service call from Jeff or David and they happen to make small talk about if you use our detergent or not, know that they are just curious what the inside of your machine might look (and smell like). Washing machines are an investment that you hope will last you a long time. Because Excelsior HE detergent has no added fillers, it is the cleanest detergent you can be running through your machine. That is why we don’t just call this a best-selling product but instead we list it on our website as a Servicer Recommended Product!

The best way to keep your HE washer smelling and performing its best? Village Home Stores service technicians recommend our 6x concentrated HE Excelsior Detergent.
The best way to keep your HE washer smelling and performing its best? Village Home Stores service technicians recommend our 6x concentrated HE Excelsior Detergent.

Yeah But With No Additives… Does it Clean?

Because our team and Excelsior HE detergent believe this is the cleanest detergent out there, they even offer a “No Stinky Washing Machine” guarantee! If you purchase a new washer and only run Excelsior through it they ensure you will never have smelly odors! Just use the Excelsior HE app to register. Once you register you can also qualify for their 30 day Love it/Adore it guarantee! You know what is also pretty amazing? The enzyme stain spray that comes in your starter box. This stuff is great for grass stains, mud, blood, and more! Excelsior Stain Remover spray works with enzymes to removes stains in the wash. Apply two sprays directly to stain, wait 5 minutes then wash as usual.

Excelsior Stain Remover spray works with enzymes to removes stains in wash. Available at Village Home Stores.
Excelsior Stain Remover spray works with enzymes to removes stains in wash. Apply two sprays directly to stain, wait 5 minutes then wash as usual.

Pre-Load up to 120 Loads With Load & Go!

If you love the idea of not having to rememeber to buy detergent for many months you are going to love a new feature on some of our Whirlpool and Maytag laundry machines. Truly “set it and forget it” by selecting one of the many new HE washing machines that include the Load&Go system. These cartridges can be pre-loaded with your detergent and your machine pulls exactly the right amount of soap at the perfect time in the cycle. You simply load the detergent and select the concentration level. NOTE: most HE detergents are just 2x concentrated, Excelsior should be set at 6x.

With the Load & Go system on select washers you can load up to 120 loads of our 6x concentrated Excelsior detergent. -villagehomestores.com
With the Load & Go system on select washers you can load up to 120 loads of our 6x concentrated Excelsior detergent.

We have many examples of this Load&Go system on the showroom floor we can show you. The team at Village Home Stores sells a wide variety of products. We are happy to stock items like refrigerator water filters, select light bulbs, cleaning products, and more. Partnering with Excelsior detergents allows us to be a local small business source for this great product. We are able to offer it at a very incredible price as a way of thanking our customers for supporting our store and our staff. Have a question about this soap? Call us at 309 944 1344 or stop in Mon-Fri from 9am-5pm or Saturdays from 9am-noon at 105 S State Geneseo, IL.